The same is faced by lawyers Challenges any business does. So as to acquire new business they need to advertise their services, i.e., market. And lawyers handle the marketing and promotion challenge every company does to beat the competition. Plus attorneys must assume that any web or non-Internet advertising or advertising they do may well produce minimum results for the quantity of money and time they spend no matter what an external marketing or marketing advisor may say to the contrary. Before the Internet Marketing choice or the major advertising option for any attorney was supposed to advertise in the yellow pages. To this day the print yellow pages contain and attorneys pay a lot for all these advertisements. These advertisements are is anybody’s guess when you have 20 attorneys it is difficult for your 1 page display ad to stand out!
The yellow pages businesses, however, continue to market their marketing and advertising doctrine that bigger is always better and what we sell is a chance, so they frequently introduce a lawyer with a non-Internet marketing and advertising solution that costs plenty but often produces small. This line of thinking, Generally Together with the use of print pages, has gone the way of the dinosaur in a very accelerated pace. The pages in print form had their heyday for decades, but the people goes to the web so dust is collecting. A lawyer who advertises in the print pages might get calls, but they be from sellers using the pages as a source of leads.
The major paid search Suppliers (pay per click search engines) are inclined to provide attorneys Internet marketing and advertising solutions in a way like the way the yellow pages do with their print directories. Bigger is always better, so instead of simply discuss with an attorney a pay-per-click Internet marketing and promotion campaign which makes financial sense and produces a nice ROI, the pay per click providers will inform the attorney to go for as many high record key words (the most expensive) as their funding will allow and bid as large as they can. They will get exposure, although the attorney may go bankrupt in the process! Attorney’s get to get prospects but exit a month after spending a great deal of money for advertising results and Internet marketing that produce only expense.
While pay per click Promotion and internet marketing is online advertising advertisers’ favorite pay per click advertisements to get a lawyer is for what they get an expensive proposition. How much a lawyer is willing to pay for a direct takes on a whole new meaning with pay per click. The price per click for many attorney related search phrases, e.g., personal injury attorney, criminal defense attorney, can vary from $5.00 to $70.00 per click based on the current market, and when the normal attorney’s conversion rate (how many clicks necessary to produce a lead) of one or two percentage is factored in, the attorney can find themselves paying upwards of $500.00 to $7,000.00 per lead, and a lead is not a customer.
